Viridiant Launches New Brand for SolarizeRVA Campaign (Press Release)

Stacy Mitchell, Director of Communications & Outreach

Viridiant Launches New Brand for SolarizeRVA Campaign
Local non-profit campaign to advance clean energy in the Richmond region

(Richmond, VA) In partnership with Henrico County and the City of Richmond, Viridiant has launched a new SolarizeRVA campaign brand to advance clean energy in the Richmond region.

SolarizeRVA is a public education campaign to help Richmond-area residents understand the costs and benefits of solar power systems for their homes. Local non-profit Viridiant leads this effort to engage residents who have questions about the value, technology, and logistics of home solar arrays and to connect them with vetted local contractors for bids. Through community events, webinars, digital and direct engagement, Viridiant’s expert staff seek to ensure that potential solar customers are fully equipped to make smart decisions for their households.

The campaign is made even more effective by the engagement of community partners. Viridiant is proud to partner with Henrico County and the City of Richmond to spread the word about the opportunity of solar and efficiency while connecting constituents to Viridiant’s free and low-cost services. Clean energy starts with energy efficiency and Viridiant offers home energy audits to help campaign participants find energy-smart solutions that make solar power go farther.

Viridiant’s Executive Director KC Bleile shared, “The SolarizeRVA campaign offers one-stop, unbiased guidance for Richmond area residents to explore their solar and clean energy options. Working with our county and city partners, the SolarizeRVA campaign provides clean energy solutions to meet Virginia’s Clean Economy Act commitment to the Commonwealth supporting 100% clean energy by 2050.”

Over the long term, we aim to bring 1,000 solar roofs to the Richmond Region, reduce dependency on nonrenewable resources, and provide real savings for area residents. Solar evaluations are easy, free and unbiased as we work to meet your home’s energy efficiency goals under the mission of our non-profit. Learn more at

About Viridiant: Since 2006, Viridiant has partnered to advance energy efficient buildings across the Southeast and has delivered over 30,000 high performance homes and buildings. In 2020, Viridiant introduced the Community Energy Services Division focusing on energy audits, solar and consultation.

About Henrico County: The Henrico County Energy Management program works to reduce energy use and cost in government, public schools, and public utilities operations for both economic and environmental benefit. The county has recently completed its first rooftop solar systems and has several more projects planned for municipal buildings and schools.  Henrico County also strives to set a good example and be a resource for county residents, businesses, and employees interested in energy efficiency, renewable energy, and environmental sustainability.

About City of Richmond: RVAgreen 2050 is the City of Richmond’s equity-centered climate action and resilience planning initiative to reduce greenhouse gas emissions 45% by 2030, achieve net zero greenhouse gas emissions by 2050 and help the community adapt to Richmond’s climate impacts of extreme heat, precipitation, and flooding.




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