EarthCraft Real Estate Professionals

Selling an EarthCraft project

In today’s market, selling real estate is no easy task. Housing and building markets are highly competitive, while customers have multiple excellent options to choose among. EarthCraft homes and buildings cater to market needs and expectations in a way that traditionally built homes cannot, providing a high-quality product that saves money while enhancing the quality of life for their residents. What’s more, projects that achieve EarthCraft certification are typically discounted less, and remain on the market for a shorter period of time than their conventionally built counterparts.

Looking for effective ways to market EarthCraft-certified buildings? The EarthCraft program provides a training class that teaches the principles of green building. In addition, you’ll learn the specifics of the EarthCraft program in order to most successfully present and market sustainably built, green homes.

Real estate professional training


The EarthCraft Real Estate Professional Training consists of a three-and-a-half-hour classroom course which is good for three continuing education credits (approved by Virginia Association of Realtors).

This course covers the basics of building science, including the role of indoor air quality in providing a healthful living environment as well as the impact of utility costs including energy and water on the lifetime cost of home ownership. In addition, the curriculum includes a review of techniques for identifying categories and demographics of green home buyers, strategies for marketing green buildings, tips on recognizing green home features and translating them into homebuyer benefits, and background information on policy and mortgage incentives for purchasing energy-efficient buildings.

Once you’ve completed the training, you can receive the EarthCraft Real Estate Professional designation, allowing you to reach out to a growing customer base interested in sustainably built homes and distinguish yourself from other home sales professionals.

Why become an EarthCraft real estate sales professional certificate holder?

Consumer interest in green building is constantly increasing. Equip yourself with the knowledge and skills to sell green homes by becoming an EarthCraft Real Estate Professional Certificate Holder. This certification will help distinguish you from your competition and provide value to your clients.

As an EarthCraft Certified Real Estate Certificate Holder, you’ll get to know the EarthCraft family of programs and learn to sell the unique features of each type of EarthCraft project (House, Renovation, Communities and more). Plus, you’ll have access to EarthCraft marketing materials to support you in your efforts.

EarthCraft real estate sales professional designation

Have you completed the EarthCraft Real Estate training and want to get your EarthCraft Real Estate Sales Professional Designation? Complete the EarthCraft Real Estate Professional Application.

Green appraisals

Knowing that consumer awareness and interest is on the rise, how do realtors, builders and homeowners alike ensure their home energy improvements are fairly reflected in the marketplace? Meet the “Residential Green and Energy Efficient Addendum,” which despite being released by the Appraisal Institute in 2011, is still a fairly underutilized tool in the Virginia appraisal market.

The Residential Green and Energy Efficient Addendum, developed by appraisers to support their efforts in analyzing residential “green” features and properties, supplements the standard home appraisal form used to verify the value of a home. Since high performance homes have additional value that is not always evident to appraisers, the completed addendum becomes a useful tool that allows realtors, builders, and homeowners to more effectively communicate green or energy efficient features such as third party certifications, insulation type, window specs, appliances, mechanicals, building tightness and more. Sellers have the right to request an accredited green appraiser who is educated in identifying these features and accurately valuing properties.

EarthCraft real estate professional resources

If you are a Realtor, the EarthCraft program provides you with a range of marketing tools to support your efforts selling EarthCraft homes. These include:

  • Digital logos
  • Brochures
  • Yard signs
  • Case studies

To request support materials, please fill out this form and contact the Viridiant staff at

Additional resources

Get certified

Learn how to become an EarthCraft Builder

*Header photo courtesy of Stony Point Design/Build